Full creative and production services
over 20 years of experience
what's your story?
Featured Work

rethinking study spaces
mindcet
conceptual educational vision
A 2 minutes 3d animation clip summarizing a 6 month vision group effort at MindCET Israel.
Who We Are
We specialize in creative, highly professional B2B videos that simplify complex ideas and communicate them in an aesthetic, clear and powerful way to global audiences.
East 77 was founded in New York in 1996 by Nir Weiss, producer and director, MFA in Media Arts from the New York Institute of Technology.
Today, we are based just outside of Tel Aviv, Israel.
With our small in-house creative core and seasoned freelance TV professionals we manage to provide high end results within reasonable budgets.
To date, we have produced over 2,200 projects for customers of different sizes, industries and needs.
Everybody's got a story. What's yours?
Our Services
creative
Give us your need- and we’ll come up with a brilliant idea.
It’s one less headache for you.
From concept to script – leave it to us to take care of the creative aspects of your project.
All you need to do is review and like it.
production
We produce videos big and small.
Be it testimonials, marketing or training, live action, stop motion, puppets, aerials, under water, on-location, in-studio, green screen, blue screen, special effects, 360 virtual reality, anywhere in the world - we’ve done it all!
We work with seasoned TV industry professionals on every level and use the latest and finest filming and production gear and accessories.
Post Production
Whether it’s a simple video and audio editing, special effects, 2D or 3D animation projects, or dubbing your video to any spoken language on this planet - we can handle it for you. We work with veteran industry professionals and can accommodate any type of post production work needed for your project.
Why Us?
- simplicity
- quality
- creativity
- people
In a complicated world,
we make things simple.
Give us your white papers, your technical terms and your elaborated presentations and we‘ll cut the story short for you – in no time.
With over 2 decades of experience in the Hi-Tech market, we have made this our core strength.
We learn everything we need to know about your service or solution, focus your messages and create simple, short and powerful videos that get the job done.
Latest News
customer success
vmware @ channel 10 tv
Finished producing a customer success story for VMware at Channel 10 TV in Tel Aviv.
completed 10 p.o.c videos
campaign in the u.s
Driving sales for NICE through real-time proof-of-concept videos on Tier-1 customers premises Filming was conducted all across the USA. Videos were filmed and edited within 48 hours complete with After Effects and aerial shots compositing. Campaign lasted from January to August 2017.

